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26 May 2015

In part 1 of this post, we highlighted the excellent online coverage of the Solar Impulse flight through the project's social channels.  Here are some observations and tips for your business from Solar Impulse’s excellent online coverage:

  • Foundation:...

15 May 2015

One of the strengths of the social platforms is their power to create ongoing connections directly (and intimately) with people.   An excellent example happening online now is the flight of Solar Impulse, the first round-the-world flight in an airplane powered only by...

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