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28 Oct 2015

Spend any time with Facebook Ads or boosted posts, and you will quickly run into the concept of "click-through-rate" or "CTR".  Basically, this is a measure of how many people clicked on your ad or post after they saw it (and not to be confused with "reach", or the num...

7 Oct 2015

In the early days of Facebook, posts from Fan pages were seen in news feeds far more frequently than they are today.  Organic Reach (as Facebook calls this concept) declined to about 16% in 2012 and as low as 4.5% to 6% today, meaning, on average, about 4-6%...

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