If you’re like us, you probably cringe when you think about your email inbox (too … many … emails!!). But, every now and then, you receive a timely email that gives relevant and useful information tailored to your interests. We can help put those (useful) emails into your customers’ hands with minimum effort on your part and maximum impact (and benefit) for your customers.
In fact, well-run, non-spam email campaigns continue to be an excellent way to connect with your customers. The keys are:
only send information that is relevant and useful to your particular customer
don’t email too frequently (but frequently enough)
make it interesting and beautiful (in your own way)
get permission and give a way to unsubscribe easily
use the right software tools to manage your customer lists (not a spreadsheet or Gmail!)
The right software tools (MailChimp, ConstantContact, and Aweber, to name a few) are surprisingly affordable and easy to use (even free in some cases). Over the long run, a thoughtful opt-in email campaign can build a substantial list of customers and potential customers, making it easy to tailor your messages to the interests of different groups.
We are currently offering 15% off the cost of our Email Campaign Builder service. Contact us if you’d like us to get you set up and ready to go.
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