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"Serviced Offices Sandton" - How Social Media Helps Your Google SEO Ranking

30 May 2016



The competition for a front page listing on Google is extremely high for certain industries and keywords.  Google makes provision for 10 organic search results .  For example any search related to 'offices in Sandton' comes at a premium due to the competitive nature of office space in Sandton. 


In the past attempts to increase a websites ranking on Google included two broad areas:

  1. Onsite: optimising the onsite text, page titles, meta tags & image file names

  2. Offsite: link building - developing links from external websites back to your site

Working with client's on the SEO of their website, we are noticing a correlation between Social Media activity (posts, increase in followers, likes, re-tweets) and a websites SEO ranking.  As a companies online following increases and becomes more active, there is a corresponding increase in their SEO rankings on Google.  The increase in SEO rankings on Google takes a few months after the jump in Social Media activity.


As an example the competitive keyword 'Serviced Offices Sandton' for 96 on Fourth, has creeped onto the first page of Google South Africa.  This has occurred after a boost in Social Media Activity.  To target potential tenants who search for 'serviced offices sandton', Google recommends a bid of R103 per click in a Google Adwords campaign.  The Google Adwords Cost Per Click of a keyword is a good indicator to measure the competition for a keyword.  A cost per click of R103 is quite high.


We expect this keyword's ranking to continue to improve and for the number of visitors interested in serviced office space in Sandton to www.96onfourth.co.za to grow.




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